I am Offering Manager for EMEA at Arrow ECS, working closely with country organizations across the region to enable and position training and enablement offerings. I bring more than 15 years of experience in the training industry, having started my career in sales, which continues to shape my commercially driven perspective today. This background enables me to align training portfolios with real customer demand, partner value propositions, and market opportunity. In my current role, I focus on translating regional strategy into locally relevant training and certification offerings across diverse EMEA markets. I collaborate closely with country teams on portfolio definition, positioning, and go‑to‑market execution. A key focus of my work is addressing skills readiness for emerging technologies, including artificial intelligence. This blend of sales, training industry experience, and regional coordination allows me to connect market needs with sustainable enablement strategies.