Winning with AI–Indosat Ooredoo Hutchison and the Evolution of HR

Organizations using AI in HR report up to 3× faster decision-making and 40 % higher employee satisfaction. (Source)

Surprised?

Today, forward-looking organisations are realizing that digital HR transformation is beyond automation; it is about strategically integrating AI. The goals are to boost culture, career growth, and business impact. Nowhere is this more evident than at Indosat Ooredoo Hutchison, which is redefining the future of AI in telco HR. And this would help in setting a powerful example for organizations worldwide.

Seems interesting?

Stick around; there’s more to know. Keep reading!

The AI-powered HR revolution at Indosat Ooredoo Hutchison

In June 2025, Indosat Ooredoo Hutchison earned its sixth consecutive HR Asia Award for Outstanding HR, thanks to its groundbreaking HR initiatives and commitment to AI empowerment. From traditional recruitment to predictive analytics, every facet of human resources has undergone a complete digital HR transformation.

Between 2022 and 2024, the company saw a 242 % growth in AI‑ and RPA‑powered initiatives, reducing tasks that once took a full day to just ten minutes. That’s not hype—it’s efficiency in action.

Transforming HR routines with AI

a) Career Simulator

This signature tool analyzes workforce demographics, performance, and learning history to project career paths and offer personalized development plans. Early interventions via AI‑predicted trends help reduce attrition and align employees to roles that maximize their strengths.

b) LLM‑driven performance systems

Powered by large‑language models, performance reviews and talent mapping have shifted from manual to smart. This makes succession planning more objective, inclusive, and growth-oriented.

c) ASTRID – the empathic virtual assistant

Indosat’s AI assistant, ASTRID, doesn’t just manage data; it understands people. It has sent more than 3,100 personal messages to employees, answering FAQs and boosting well–being while reducing repetitive workloads (Source).

Embedding AI within HR culture

Indosat didn’t just drop AI tools into HR; they created company-wide excitement around them:

• Massive ideation campaign: Over 3,000 employees across functions pitched AI-driven projects—382 got approved, and 36 are already live, solving real business challenges.
• Root-to-crown AI literacy: Through AI hackathons, apprenticeships, and a flagship “Indonesia AI Day,” Indosat engaged over 3,000 employees, 900+ student teams, and 2,000 rural learners.

As a result, the organization achieved a 94 % employee engagement and enablement score, a testament to demonstrating that winning with AI in HR. This means fostering trust, transparency, and tangible value.

Business ROI from HR-focused AI

Many organizations debate whether HR-driven AI investment delivers real returns. Indosat’s results are compelling:

• Churn prevention: Revenue division AI tools recaptured IDR 19.2 billion per month by predicting outgoing customers, saving 500,000 connections monthly.
• Reconciliation automation: AI-driven reconciliation cuts process time by 83 %, freeing teams to focus on strategic tasks, while curbing potential losses of IDR 400 billion annually.
• Profit surge: The broader AI-first strategy contributed to a 72.8 % year‑on‑year net profit increase, while HR scores soared.

AI in telco HR isn’t just trendy; it’s transformative.

Shaping the Telecom Sector’s HR evolution

As a major telco player, Indosat isn’t only transforming internally—it’s reshaping HR across the industry:

• AI-RAN network innovation: Indosat became the first in Southeast Asia to launch AI‑powered RAN. This helped in revolutionizing network optimization and creating developer ecosystems.
• Sovereign AI partnerships: Collaborations with Microsoft, NVIDIA, Nokia, and Accenture ensure shared infrastructure, large‑scale AI cloud, and focused skill-building.
• Public engagement programs: Through GPU Merdeka, hackathons, and the apprenticeship initiative INSPIRE. Indosat extended the reach of digital HR transformation far beyond its HQ.

 These industry-wide efforts show that HR evolution in telecom goes beyond improving internal systems—it’s about creating an AI-native workforce and ecosystem.

What your Organization can Learn

 Every company aiming to win with AI in HR can take cues from Indosat’s playbook:

• Start small: Pilot AI in HR processes like performance reviews, talent mapping, or onboarding.
• Engage early and often: Run ideation campaigns to involve all employees.
• Talk ROI: Measure productivity gains, cost savings, and employee sentiment.
• Collaborate outward: Forge partnerships with tech leaders and universities for ecosystem-building.
• Broaden impact: Extend learning and collaboration beyond internal teams to communities, aspiring professionals, and the next generation.

This is digital HR transformation with purpose, and it’s a winning formula.

Take your next step with AI CERTs®

Want to accelerate your own AI Human Resources journey?

Become a certified champion of integrated AI HR transformation. AI CERTs® offers an AI Human Resource certification course designed for leaders, HR professionals, and digital transformation champions:

• Industry‑aligned curriculum—covering AI in talent acquisition, performance, engagement, strategic planning, and governance.
• Hands‑on tools—you’ll learn with real-world case studies like Indosat’s Career Simulator and ASTRID.
• ROI‑driven design—focus on measurable outcomes like engagement scores, process efficiency, and revenue impacts.
• Terra‑ready network—join a global community of AI HR professionals shaping future-powered workforces.

Now is your moment to ride the momentum of Indosat Ooredoo Hutchison AI, bring AI in telco HR strategies to your organization, and lead the digital HR transformation. Whether you’re a telco executive, HR leader, or consultant, AI CERTs® gives you the blueprint to replicate this success, with credentials to prove it.

Download the program guide.

Begin your certification, and start winning with AI in HR, just like Indosat. Empower your organization to achieve next-level performance, resilience, and innovation.

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