Big news shook the marketing world. Mondelez, the company behind Oreo, Cadbury, and many snacks people love, shared that it is now using a generative AI tool to cut marketing costs. Mondelez aims to save almost 40 million dollars each year by using this new system, which helps with tasks such as creating ads and customer messages.     

This huge move created a wave of curiosity. Why would a company this large place such a big bet on AI? What does this decision mean for marketers in companies of all sizes? And how is this connected to rising interest in AI brand loyalty strategy and large company AI customer experience trends?

This blog explains all of it. Let’s begin!

Why a company like Mondelez is spending so much on AI

Mondelez handles thousands of ads, customer messages, and product stories every year. Many teams work together to keep the brand fresh and relatable. This takes time, money, and effort.

Generative AI helps speed this up. It creates content in seconds. It learns brand tone. It gives marketers a head start on ideas. And when used wisely, it helps teams stay consistent across countries. That makes the investment more like a long-term plan instead of a short-term experiment.

Mondelez also uses AI to improve responses for customers. This supports the rise of CPG customer service AI, where big brands use AI to answer questions faster and offer smooth support. When customer care becomes stronger, trust grows, and brand loyalty strengthens naturally.

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What this means for marketers everywhere

When a global company tries something new, others often follow. Mondelez is now showing that enterprise generative AI case study results are real. If a brand this large can shift millions of dollars into AI and feel confident about it, it signals something bigger.

Here is what marketers can learn.

• AI saves time

Teams that spend hours writing, editing, and planning can now use AI to handle early drafts and generate ideas. This gives them more time to think creatively.

• AI lifts customer experience

Tools that help with customer support can handle huge volumes of questions, giving smoother and faster replies. This is useful for teams exploring large company AI customer experience strategies, because customers feel heard quickly.

• AI helps global brands stay consistent

When businesses operate in many countries, keeping a unified voice becomes tough. Generative AI helps maintain the same style and tone everywhere.

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How AI changes brand loyalty

Brand loyalty comes from positive feelings. When people feel understood, they stay. AI helps companies understand customers better by noticing patterns, common questions, and concerns.

When a tool like  Mondelez’s generative AI customer care system replies with helpful answers, customers feel supported. This care builds trust over time.

For marketers, this means that loyalty programs, retention plans, and customer experience design will soon depend on AI insights. People respond well to communication that feels personal, and AI helps make that happen even at a very large scale.

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Why every marketer should stay ready for this shift

Mondelez has entered a phase many companies will soon step into. More brands across industries will test AI to cut costs, improve customer service, boost creative workflows, and support global teams. This move sets a new standard for CPG customer service AI and shows how far the industry has come.

Marketers who prepare early will stand out. AI will soon be a core skill, much like social media or digital advertising became years ago. Companies will look for professionals who know how to use AI tools responsibly, creatively, and strategically.

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What you can start doing today

Here are simple steps that help marketers keep up with this shift.

• Explore how AI can support your daily tasks. Try using AI to write early drafts, generate ideas, plan campaigns, or analyze trends.
• Study how AI shapes customer support. Look at examples of CPG customer service AI systems that boost satisfaction levels. See how brands respond faster and more clearly.
• Watch enterprise generative AI case study examples. Follow how companies like Mondelez report outcomes, savings, and new workflows. These real-life lessons give strong guidance.
• Learn how AI connects to customer loyalty. Study how brands use AI insights to design better customer journeys, hyper – personal messaging, and loyalty programs.
• Expand your skills with AI education. Learning about AI is no longer optional. It will soon be one of the strongest skills in marketing careers.

Suggested read: Grow Your Career with AI Marketing Certification

Final thoughts

The world of marketing is changing fast, and Mondelez’s 40 million dollar investment shows how seriously large brands now treat generative AI. This shift touches customer care, creativity, brand loyalty, and overall marketing strategy.

Organizations and individuals who want to grow in this AI – driven world will benefit hugely from structured learning. AI CERTs offers an AI Marketing Certification that helps professionals understand real use cases, customer experience design with AI, and the skills needed to stay ahead.

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If you want to feel confident using AI tools, support your team better, and build a strong future in marketing, an AI Marketing Certification from AI CERTs is a smart step forward. Enroll Today!

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