Here’s some big news!

Streaming giant Netflix is now hiring a fully remote Generative AI Product Manager role that offers up to US$700,000 a year. The job listing says it will focus on “selecting and implementing the generative AI products Netflix uses internally … guiding products from vision to execution.”

This eye-catching job offer shows how the role of product management is changing fast and how the future of AI product management is already here. Below are seven reasons why this really matters, explained simply.

1. Remote work + high pay = big shift in work norms

That a role paying up to US$700K a year is fully remote is a huge change. While many firms push employees back to the office, Netflix says this position can be anywhere.

This means product managers working on GenAI don’t have to be physically at HQ; the skill set matters more than location. It signals a future where remote PM jobs in AI (i.e., product –manager roles focused on AI that are remote) will be more common.

2. AI product design is a now core business strategy

The job is about internal AI tools: productivity assistants, generative AI solutions, etc.

If companies pay this much for someone to manage AI tools inside the business, it shows product management is no longer just about external user apps. It’s about designing AI-enabled products that touch many parts of a company (what you might call AI product design certification territory).

Suggested read: How a Bold Career Pivot Rewrites the Rules of AI Product Management

3. Salary benchmarks move up — future of AI product management

The average salary for an AI product manager is far lower (around US$150K–200K in many places), whereas Netflix is offering up to US$700K.

 That huge gap means if you build the right skill set, especially around generative AI and product leadership, the AI product manager salary expectations will rise dramatically. People who are good at it will be very well compensated.

4. Generative AI (GenAI) as a product category

The job makes clear that generative AI/GenAI product development is a distinct domain: the job asks for “proven experience building and launching generative AI solutions.”

This means the future of AI product management will include not just any product, but specifically those powered by GenAI, like chatbots, assistants, internal tools, etc. If you’re a product manager, you will increasingly need to understand how GenAI works, and how to manage it.

5. Internal tools matter too — change in product strategy

Most product manager roles focus on external customers. Netflix’s role is more about internal productivity, helping the company itself work smarter with AI.

 That shows the shift: Netflix’s product strategy (and many other companies) now treats internal AI tools as strategic products. That means a broader view for a product manager: not just customer-facing apps, but internal platforms, workflows, and corporate productivity tools.

Suggested read: AI in Project Management: A 14.14 Billion Dollar Opportunity by 2030

6. Hybrid skills required — product + AI + leadership

The listing demands that the PM candidate combine product management experience (6+ years) with understanding of machine –learning or generative  AI concepts and cross-functional leadership (legal, privacy, ethics) too.

So, the role is no longer pure product. It’s AI product design certification-level skills + business strategy + leadership. For the future of AI product management, that means PMs must learn and grow in these hybrid skill areas.

7. Signals what the job market is saying — the talent war is on

 By putting such high compensation and remote flexibility alongside GenAI product leadership, Netflix is signalling, “This role is mission-critical.” It shows companies are willing to invest big in the right talent. 

So for product managers (and those aiming to become them), the message is: if you master AI product design and get familiar with GenAI product development, you’ll be very valuable. That means AI product design certification, upskilling in AI PM skills, and being ready for remote AI PM jobs.

Suggested read: 5 Principles to Stay Relevant in AI: A Product Leaders Roadmap

Final Word

What does this all add up to? That the job market for product management is changing fast. This single job posting by Netflix is like a lighthouse signalling where things are headed. If you’re a product manager (or want to become one), this means:

• Learning about GenAI product development
• Building hybrid skills: product + AI + leadership
• Considering remote PM jobs focused on AI
• Recognising that internal productivity tools are rising in strategic importance
• And preparing for higher salary expectations if you deliver in this space

 For organizations too, it’s a call to action. Companies that want to remain competitive should invest in hiring and up-skilling product leads who understand AI, manage AI-powered products, and can deliver real business impact.

If you’re ready to step into this future, consider getting certified with the AI CERTs program in AI Product Design certification. It’s a powerful way to build your credentials, show you’re prepared for roles like this, and make yourself ready for the future of AI product management.

Download the Program Guide

 So, whether you’re a product manager, aspiring to be one, or an organization hunting talent—take note: the bar has been raised, and the future is already knocking. Enroll Today!

Recent Blogs