Table of Contents 

1. The Shift in Enterprise AI Needs 

2. Using Official AI Training Programs to Build Trust 

3. Why the AI CERTs Authorized Training Partner (ATP) Program is a Game-Changer 

4. Industry News: The Global Push for AI Skills 

5. How to Become a Partner and Grow Your Business 

6. Stats That Prove the Value of AI Training 

7. FAQs 

Training companies are winning large enterprise contracts now by moving beyond just "how to" videos and concentrating on three areas: 

• Credibility. They can get this by aligning with authoritative programs such as the AI CERTs Authorized Training Partner (ATP) Program. 

• Industry Specifics. By providing instruction in how to use AI for specific industries like finance, law or healthcare instead of just how to use AI generically. 

• Industry Standards. By adherence to current rules and regulations that enterprises are concerned about. 

By affiliating with an authorized training partner network, these trainers gain the authority and branding required to land these higher ticket sales. 

1. The Shift in Enterprise AI Needs 

Years ago, a company could purchase a few licenses for a video site and label that as "training." It doesn't work today. Large companies are concerned with security, ethics and the actual impact of the training on job performance. 

In 2018, in order to get in the door of a large bank or hospital, the provider has to demonstrate its content is high quality. Today's top providers demonstrate high-quality content by adhering to global standards. High-quality content is typically "role-based," meaning it does not cover "What is AI?"; it covers "How can an HR manager use AI to improve talent acquisition?" 

2. Using Official AI Training Programs to Build Trust 

The "trust" factor is essential for a big deal. So even if the training company has fantastic teachers, if the certificate awarded at the end of the training is not accepted in the industry, the enterprise will never buy the training. 

Winners use known AI training programs that provide third-party validation. Knowing that a "global body" supports a curriculum instantly reassures the enterprise and takes away "the gamble" factor. 

What Enterprises Want	What Top Providers Offer
Proof of Skill	Industry-recognized certifications
Security	Training on ethical AI and data safety
Scalability	Programs that work for 1,000+ employees
ROI	Clear tracking of who passed and what they learned

3. Why the AI CERTs Authorized Training Partner (ATP) Program is a Game-Changer 

The "secret weapon" of successful providers is becoming an authorized partner. When you become an AI CERTs Authorized Training Partner, you have "official endorsement." 

The AI CERTs Authorized Training Partner (ATP) Program provides "off-the-shelf" training content. This is a crucial selling point since the world of AI is rapidly changing (weekly, actually). If the training center has to "build its own" books, they will be outdated by the time the printer gives them the new publication. With an AI CERTs ATP, the partner instantly receives up-to-date slides, labs, and exam-readiness materials. 

The program helps you market to several different segments of the market. For example: 

• Academic Partner 

• Association Partner 

• Affiliate Partner 

Ready to lead the market? Become an Authorized Training Partner today. 

4. The Global Push for AI Skills 

To make the importance clear, we need to reflect on the current news events: governments and large businesses are investing billions into training the AI and also the workers who are going to utilize the AI.  

• Singapore’s AI strategy: The government recently announced they are supporting small and medium businesses to adopt AI through “vetted partners." The authorization of the company is becoming a prerequisite for the government's projects.  

• EU AI Act: Europe introduces new regulations making it mandatory for businesses to demonstrate they can teach workers to use AI properly. Training companies with the "Ethical AI" certification are experiencing record demand.  

• India’s skill rush: Large IT hubs across India are documenting a 30% increase in demand for roles described as "AI+ Professional" and seeking training partners that are able to deliver thousands of employees quickly. 

5. How to Become a Partner and Grow Your Business 

You may be wondering where to begin if you run a training business. Our system of becoming a partner is intended for rapid business growth.  

To start, you can select a path best suited to your business. Almost all professional training centers come in as an ATP partner and receive the right to offer our official training courses and to use the AI CERTs logo on their websites, which will attract enterprise management seeking quality training. 

Explore the different ways to partner with us: 

• For Training Centers: Join the ATP Program 

• For Colleges & Universities: Become an Academic Partner 

• For Groups & Trade Bodies: Join as an Association Partner 

• For Individual Promoters: Start as an Affiliate Partner 

6. Stats That Prove the Value of AI Training 

Facts back the story up: Here's a snapshot of recent statistics explaining the AI training market growth boom: 

• The Skill Gap: Eighty-seven percent of executives are seeing, or foresee, a skills gap within their workforce in the next few years. 

• Increased Spending: Global spending on AI will exceed 300 billion dollars by 2026, and a substantial percentage of this has been allocated for "human capital" or training. 

• Employee Retention: People are 47% more likely to remain at a job that provides good quality technology certifications. 

• Certification Market Growth: The global certification market is growing 8% annually as employers turn from degree certifications to those in skills. 

The Bottom Line 

The best way to land enterprise AI deals isn't by having the cheapest offers. The most important aspect is trust. By going with the official AI training programs and the AI CERTs Authorized Training Partner (ATP) Program, you will demonstrate to enterprises that you are serious. 

Don't be left behind the market. Start now and become a partner to provide the certifications that global leaders require. 

7. Frequently Asked Questions (FAQs) 

• What is an Authorized Training Partner (ATP)?  

An ATP is a training organization authorized by an international institution to deliver certain trainings. They have access to best-in-class training materials and are certified to administer official exams to their learners.  

• Why do enterprises choose to partner with ATPs and not independent trainers?  

The need for accurate and safe training is crucial for enterprises. Becoming an ATP is a certificate of your quality and your syllabus verified by an international institution.  

• How long to become a partner?  

It takes no more than a few weeks to partner, as you only need to be approved and then have access to the materials.  

• Can colleges participate?  

Yes, an authorized academic partner program is exclusively dedicated to the institutions to support students with job readiness prior to graduation.  

• Is there a similar program for small influencers/bloggers?  

Yes, an affiliate partner program to advertise these valuable certifications, earning a percentage on every referred person that enrolls in them. 

Source: McKinsey & Company, IDC, LinkedIn Learning Report, HolonIQ