The VFX sequence shows a collapsing building in Buenos Aires, produced 10× faster and at significantly lower cost than traditional methods. Sarandos emphasized that AI tools enhance artistry and efficiency—offering creators new ways to tell stories.

🔍 What’s Netflix Generative AI Doing in ‘The Eternaut’?

Netflix generative AI was used to generate a complex visual‑effects sequence featuring a building collapse. It wasn’t a rough storyboard or pre‑viz—this was final footage directly on screen.

Netflix partnered internally and externally with its Eyeline Studios team to execute the effect. Sarandos shared the AI-enabled shot was completed ten times faster than standard VFX workflows, and at a fraction of the cost.

🌟 Why Netflix Generative AI Matters

1. Speed and Cost Efficiency

AI significantly accelerates production. Sarandos noted, “This would not have been feasible on this budget without AI."

2. Artistic Enhancement, Not Replacement

Netflix positions generative AI as a tool to assist—not replace—creators. VFX artists still lead the creative process.

3. Shaping Industry Standards

By embedding generative AI into original content, Netflix sets a precedent that others in Hollywood may soon follow.

🧠 Broader AI Integration at Netflix

Netflix is leveraging AI beyond VFX:

• Generative searches for mobile users, enabling natural language queries
• Interactive ads powered by AI rolling out later this year

This wider adoption underscores Netflix’s strategy to integrate AI in creative, technological, and business areas.

🗣️ Expert Views

Ted Sarandos, Co‑CEO of Netflix:

“AI is an incredible opportunity to help creators make films and series better, not just cheaper.”

Greg Peters, Co‑CEO of Netflix:

“We will start using AI in search and advertising, marking a broader rollout across our ecosystem.”

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📌 Conclusion: Netflix Generative AI Opens New Chapters

With Netflix generative AI now on screen, the company signals a shift in how entertainment is made. This blend of creative vision and AI efficiency may reshape production norms—making high‑quality content more achievable than ever.

Expect Netflix to expand AI across search, personalization, and advertising. The future of streaming may very well be powered by machines—and refined by humans.

Source-

https://www.avclub.com/netflix-first-use-generative-ai-el-atonata