AI CERTS
15 hours ago
AI Marketing Certification India: IIT Roorkee & Futurense Launch ‘AI‑MarTech Architect’ Program
IIT Roorkee, in partnership with Futurense, has launched India’s first AI marketing certification India—specifically the “AI‑MarTech Architect Certification”—designed to train marketers in full-stack, no-code AI integration across modern MarTech tools. From October 2025, professionals can enroll in this six-month program that marries academic rigour with real-world tools like ChatGPT, Canva AI, HubSpot, and Segment.
The AI marketing certification India aims to equip learners with system integration skills across automation, analytics, personalization, and orchestration. It’s built to address the growing demand for marketers who can design, deploy, and optimize AI-fueled marketing campaigns end-to-end.
Why the AI‑MarTech Architect Certification Matters
Responding to Skills Gap
Only ~5–10% of marketing teams currently deploy AI across all campaign stages. The certification fills this gap by training marketers in prompt engineering, funnel automation, and orchestration of 30+ MarTech tools—all without writing code.
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Backed by IIT Roorkee, the program ensures academic credibility. With content designed by experts from IIT faculty and industry leaders at Futurense, learners receive both theory and hands-on application.
What the Certification Covers
Full-Stack, No-Code Curriculum
- Bridge Module: Intro to no-code AI flows
- Core Tools: Hands-on with ChatGPT, Mask: GPT‑4 API, Canva AI, Google Analytics 4, HubSpot AI, and more
- Orchestration Workflows: Build and automate multi-channel campaigns using real-life case briefs and AI tools
Capstone & Mentorship
Each cohort works on a practical capstone project—such as designing an AI-powered lead funnel or automating content generation. Mentorship sessions with AI marketing leaders help refine real-world deployment.
Certifications & Format
- Duration: 6 months (Oct ’25 – Mar ’26)
- Delivery: Weekend live virtual sessions + optional on-campus bootcamp at IIT Roorkee
- Price: ₹1.5 L + GST with EMI options
Real Impact on Marketers & Organizations
- MarTech Leaders: Participants graduate as “AI‑MarTech Architects” ready to lead digital transformation
- ROI Positive: Case studies cite +25–30% uplift in campaign response and efficiency
- Upskilling Target: Gujarat AI action plan and other states see programs like this as key to building future-ready marketers
💬 Voices from Leadership
Raghav Gupta, CEO of Futurense:
“The AI‑MarTech Architect certification trains marketers to build AI-native orchestration layers—far beyond simple tool usage.”
Prof. G. Sci, IIT Roorkee:
“This certification represents the future of marketing education—systems-level thinking aligned with AI technologies.”
Alternative Certification for AI Marketing Professionals
While the collaboration between IIT Roorkee and Futurense marks a significant step for modern marketers in India, it’s not the only credible AI-focused learning pathway available. Professionals seeking flexible, globally recognized certifications in AI and marketing integration may also consider the AI + Marketing Certification by AI CERTs.
This certification is ideal for:
- Digital marketers, brand strategists, and marketing analysts
- Professionals looking to integrate AI tools like ChatGPT, MidJourney, and Google Bard into their workflows
- Executives aiming to lead data-driven marketing teams using AI
Key Features:
- 100% online and self-paced learning
- Hands-on projects using real AI marketing tools
- Certification endorsed by global AI industry experts
- No prior coding or AI experience required
By enrolling in this program, marketers can stay ahead of the curve, gaining both theoretical knowledge and practical application of AI in campaigns, customer journey automation, content creation, analytics, and performance marketing.
The AI marketing certification India by IIT Roorkee and Futurense sets a new standard for modern marketers, blending technical fluency, creative strategy, and AI orchestration skills into a career-ready credential. As brands shift to generative AI campaigns, this certification empowers the next generation of marketing leaders to build, analyze, and optimize AI-driven systems nationwide.
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